Nigeria Facts

Attitudes to Business, Communications style and Values
Nigerians are very enterprising and often hold or aspire to positions of power. In Business, it generally helps to be friendly or come across as likable. Show genuine interest in the people you deal with.



In the UK or the States even in China people don't find it necessary to like a person before doing business with them. In Nigeria we like to find a reason to like you or at least think you're a good, trustworthy person. This may be a symptom or a fear of being conned.

Lagos busy traffic
A busy Lagos Island

However, if you are dealing with corporates or government then expect a more formal attitude although you should still make an effort of showing some interest in the people you're doing business with.

In business, Nigerians like a knowledgeable or successful person. University Education is seen as very important. If you have a degree then don't hide it, especially a Masters or Ph.D. Ostentatiously display it on your business card. Don't worry in Nigeria culture showing off is expected.

There is a Power culture in government and business and even on the streets. These “big” men and woman or leaders have titles or other honors which I'll advise you to find out then use to address them.
two hundred naira note
Nigerian money
Social Ethics and tactics
As part of traditional Nigeria culture, age is seen as sign of wisdom. Respect for your elders is an axiom or rule. Older people are given the responsibility or privilege of leading a group. Takes things slow initially and don't seem to be in a hurry especially when meeting people for the first time.

In social situations people are laid back and like to talk politics. In the U.K, people shy away from politics as a subject in social conversations. But Nigerians can argue about politics till the cows come home. Some discussions can get very boisterous. From taxi drivers to the market woman everyone has a political opinion, which they like to express with conviction.